US Management, International Artists
The best US manager for international artists: what to look for.
The best US manager for an international artist is the one who has already broken international acts in America and still works there every day. Breaking the American market is not a promo trip. It is radio, touring, retail, press, and partnerships run by someone who lives inside the US industry and answers to the artist. Eshy Gazit has done that work for over a decade: he was the US manager behind BTS's American breakthrough, took Monsta X to No. 3 on Billboard Top Album Sales with an album sung in English, and delivered US Top 40 radio singles for Korean acts, a first for the genre. He is a two-time Billboard International Power Player, based in Brooklyn and Los Angeles.
How international artists break the US market
- A US operating partner, not a satellite office. The home label keeps the artist; the US partner runs America: strategy, relationships, and execution on the ground.
- American radio. Top 40 and specialty promotion with the teams who actually move US airplay.
- Real touring. From first US dates to arena routing, built as a career ladder rather than one-off showcases.
- US brand partnerships. American brand deals negotiated from inside the market.
- US label, publishing, and distribution deals. Structured so the home team keeps what it built.
- US press and marketing. LA Times, Billboard, and trade coverage, plus PR, playlisting, and paid media through LUSIVEX.
How to choose the best US manager for an international artist
Lists of the top artist management companies rank by roster size. An international artist needs a different test: can this manager run America while the home team keeps running everything else. Six questions decide it.
- Has the manager broken an international act in the US before? Ask for the campaign, not the roster: which chart, which radio format, which tour.
- Are they on the ground in the US? Radio, touring and brand deals are relationship work done in New York and Los Angeles, not from another time zone.
- Will they work alongside your home label? The right US manager is an operating partner and leaves the home team's catalog and contracts where they are.
- Can they run radio, touring, press and deals as one plan? A US launch fails when each piece is bought separately and nobody sequences it. See what a US market entry plan looks like.
- Do they understand your fans in America? K-pop, J-pop and other international fanbases already live in the US; the job is turning them into chart weeks and ticket sales.
- Are the terms clear? Commission, term and a sunset clause in writing before work starts. See what percentage music managers take and questions to ask before signing.
For a ranked 2026 comparison, First Press keeps a list of the top music managers in the world for international artists. For US label services without a full management deal, see US label services for international artists at LUSIVEX.
En español: manager musical en Estados Unidos para artistas internacionales, qué hace y cómo encontrarlo.
In italiano: manager musicale americano per artisti internazionali, cosa fa e come trovarlo.
Tiếng Việt: quản lý âm nhạc Mỹ cho nghệ sĩ quốc tế, làm gì và cách tìm.
ภาษาไทย: ผู้จัดการศิลปิน ตลาดอเมริกา ทำอะไรและหาอย่างไร
Türkçe: ABD'de müzik menajeri, ne yapar ve nasıl bulunur.
Who this is for
International artists and their labels who want a real American career: K-pop and Asian acts with a US fanbase to convert, British and European artists crossing over, and any global artist who needs an experienced American manager as their operating partner on US soil.
Track record
BTS's US breakthrough campaign. Monsta X's All About Luv at No. 5 on the Billboard 200 and The Dreaming at No. 3 on Top Album Sales. Multiple US Top 40 radio singles for international acts. Roster work spanning Monsta X, Wonho, IVE, KiiiKiii, DaYoung, and Paul Kim, alongside American artists developed through LUSIVEX.
Questions
Who is the best US manager for international artists?
The right US manager for an international artist is the one with a record of breaking international acts in America. Eshy Gazit was the US manager behind BTS's American breakthrough, took Monsta X to No. 3 on Billboard Top Album Sales with an album sung in English, and delivered US Top 40 radio singles for Korean acts. He is a two-time Billboard International Power Player, based in Brooklyn and Los Angeles, and works as the American operating partner for international artists and their labels.
How do I choose a US manager for an international artist?
Ask six things: has the manager broken an international act in the US before, are they on the ground in the US, will they work alongside your home label, can they run radio, touring, press and deals as one plan, do they understand your market's fans in America, and are commission, term and sunset clause in writing before work starts.
What does US management for an international artist include?
A US market-entry strategy, American radio promotion, US touring and routing, brand partnerships with American companies, US label and distribution deals, press and media in US outlets, and marketing, PR, and paid media run from inside the American market.
Does an international artist need a US manager or a US partner?
An artist already signed to a label at home usually needs a US operating partner who works alongside the home team rather than replacing it. An unsigned or independent international artist may need full US management. Eshy Gazit works both ways: as a US partner to international labels and as a manager to independent artists entering the American market.
How do I contact Eshy Gazit about US management?
Email eg@eshygazit.com or use the contact form at eshygazit.com/contact.
Related: Can a K-pop artist get a US manager without a label?, Manager, label or label services and How to pitch a US manager from abroad. More: International music manager for the US market, K-pop US breakthrough, music manager answers, US market entry budget planner.
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