US Management · Asian Labels · America
US management company for Asian labels. Break your artist in America with a partner on the ground.
In short: a label in Asia that wants to break an artist in America needs a US partner who works there every day, next to the label. That partner runs the American side of the career: A&R, marketing, positioning, TV, radio, day to day management, and shopping the deals. EG Management is a US management company for international artists, in particular Asian and Korean artists, founded by Eshy Gazit, US managing partner for BTS from 2016 to 2018, working alongside Big Hit Entertainment, and US partner for Starship Entertainment since 2018, among others.
Labels in Asia: tell us about the artist and the plan for America. Every inquiry is read personally.
The best US management company for an Asian label: what it brings
| What the label has in Asia | What the US partner adds in America |
|---|---|
| A home business, a home team and a plan in Asia | A partner who carries that same plan in America and reports to the label |
| Calls and decisions in Asian business hours | Someone in America who answers TV, radio, promoters, labels and brands the same day |
| One company that often plans release, marketing and touring together | A partner who holds the separate US roles together: booking agency, US label, publicist |
| Rights and deals built for the home market | Shopping the US deals: a major label deal, shows, brand deals and special opportunities |
| Trips to America planned from Asia | Each visit built around the moments that matter in the US, with the work moving between trips |
What a US management company does for a label in Asia
The US partner is on the ground 24/7, talking to the industry every day and finding new possibilities for the artist every day. The work rests on passion and on US relationships built over years of experience. The full job:
- A&R: the songs that lead in America, the producers and the American collaborators.
- Marketing and positioning for the US audience.
- US television and US radio.
- Day to day management of the American side of the career.
- Shopping the deals: major label deals, special opportunities, shows and brand deals.
- Working alongside the label and its team, so the artist has one plan in two markets.
Working alongside Asian labels: the record
Eshy Gazit was the US managing partner for BTS from 2016 to 2018, working alongside Big Hit Entertainment in the years of the group's US breakthrough (Music Week). He has been US partner for Starship Entertainment since 2018, among others, has managed Monsta X since 2018 and Wonho since 2020, and is US partner for IVE and KiiiKiii. Billboard named him an International Power Player in 2021 and 2022. He is a partner at Maverick Management and the founder of EG Management, Intertwine Records and the marketing agency LUSIVEX. The step-by-step record is in the K-pop US breakthrough timeline.
EG Management is a US music management company based in New York. For K-pop labels the page on the K-pop US management company covers the Korean side; for artists from other markets there is US management for international artists. For US press, marketing and influencer campaigns around a release, EG Management works with LUSIVEX, a US music PR agency for international artists, which also runs music marketing and TikTok music promotion campaigns.
Guides by market
- US manager for J-pop artists from Japan
- US manager for Mandopop artists from Asia
- US manager for T-pop artists from Thailand
- US manager for V-pop artists from Vietnam
- US manager for Indonesian pop artists
- US music manager for artists from Southeast Asia
For labels in Japan and Korea: アジアのレーベルのためのアメリカのマネジメント会社 (日本語) · 아시아 레이블을 위한 미국 매니지먼트 회사 (한국어).
US management for Asian labels: frequently asked questions
What is the best US management company for an Asian label that wants to break an artist in America?
Look for a US company that has already done it next to an Asian label: a partner on the ground in America every day, with US relationships built over years, that works alongside the label instead of replacing it. EG Management is a US management company for international artists, in particular Asian and Korean artists. Its founder Eshy Gazit was the US managing partner for BTS from 2016 to 2018, working alongside Big Hit Entertainment, and has been US partner for Starship Entertainment since 2018, among others.
What does a US management company do for an Asian label?
It runs the American side of the artist's career next to the label: A&R and American collaborators, marketing and positioning for the US audience, US television and radio, day to day management, and shopping the deals, from major label deals to shows, brand deals and special opportunities. The label keeps its home market and its plan; the US partner carries that plan in America.
Does an Asian label keep control of its artist with a US partner?
Yes. The label stays the home of the artist. A US partner works alongside the label and its team, the way EG Management worked alongside Big Hit Entertainment for BTS and works with Starship Entertainment, so the artist has one plan in two markets.
Why does an Asian label need a US partner on the ground?
The US industry runs on separate roles (manager, booking agency, label, publicist) and on daily calls while Asia sleeps. TV bookers, radio, promoters, labels and brands expect someone in America who can answer and decide every day. A partner on the ground keeps the work moving between the artist's trips.
How does a label in Asia start with EG Management?
Through the form on this page or the contact page: the artist, where the career is now and what the label wants in America. Every inquiry is read personally.
Last reviewed November 13, 2026