Press — Eshy Gazit | Featured Worldwide in Billboard, LA Times, Forbes

01 — Major Outlets

Tier 01 — Headline coverage.

Featured Print Edition

Billboard — Print EditionDec 2017

"Pop Goes Global (For Real)"

Year in Music feature by Jeff Benjamin. Quoted in the print magazine on BTS's US crossover: "Early on, many people in the industry mocked my attempts to break BTS — they thought it was never going to happen in the U.S."

Primary Source — Authored by Eshy

LinkedIn — Authored Article2017

"America, let's make history through music."

The thesis. Months before BTS broke through, Eshy Gazit's open essay calling for the American music industry to embrace K-pop. Written when most in the industry were still skeptical.

LinkedIn — Authored Article2018

"The K-pop revolution is here."

The follow-up. One year later — after the "Mic Drop" remix and the BTS American breakthrough — Eshy Gazit's declaration that the cultural shift he predicted had arrived.

Tier 01 — Major Outlets

Billboard2021

Music Business Worldwide2019

Featured worldwide.

Tier 01 — Headline coverage.

"Pop Goes Global (For Real)"

"America, let's make history through music."

"The K-pop revolution is here."

Billboard International Power Player.

Power Player — second consecutive year.

"Launching new label to release Monsta X, Wonho."

"UNPOPPABLE: K-pop's bubble refuses to burst."

"BTS' AMAs performance — extended push into the U.S."

"Music's billion-dollar boy band takes next step."

"How K-pop broke through in the US."

"Joins Maverick."

"Sells Gramophone Media to LiveXLive."

"Joins Maverick Management."

"K-pop manager joins Maverick."

"Eshy's Entrance."

"Breaking boundaries with Monsta X."

"BTS combines uniqueness and universality."

"BTS의 고유성과 보편성."

"Maverick recruits exec who helped break BTS in US."

Eshy Gazit — biographical entry.

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