Monsta X

Monsta X is the South Korean boy group that broke into the American mainstream — and stayed there. Under Eshy Gazit's management since 2018, the group has built one of the strongest US footprints of any K-pop act of their generation.

They became the first K-pop act on the iHeartRadio Jingle Ball Tour (2018), the first K-pop act to perform at the iHeartRadio Music Festival (2019), and the first non-English-language group of their era to sign to a major US label — Epic Records (Sony Music) — alongside artists like Camila Cabello, Travis Scott, and DJ Khaled.

Their English-language album All About Luv debuted at #5 on the Billboard 200 in 2020. The Dreaming followed in 2021, debuting at #3 on Billboard Top Album Sales — directly between Adele and Olivia Rodrigo. Two sold-out world tours, headline dates at Staples Center, and collaborations with Steve Aoki, Sebastian Yatra, French Montana, Pitbull, and will.i.am.