The Heart Behind the Movement: A Reflection on "Unfold"
As we celebrate the release of Monsta X’s third English album, Unfold, my heart is less focused on the charts and more on the quiet, transformative journey of the last eight years. What began as a professional endeavor has evolved into the defining chapter of my life. A Bridge Built on Trust Being entrusted with the A&R direction for three consecutive English albums is a responsibility I have never taken lightly. To be the person who helps select the sounds and words that rep
Breaking Barriers with Lusivex: A New Era for Global Artists
In the ever-evolving music industry, the dream of breaking into the U.S. market has been a longstanding ambition for countless artists...
kpop growth in the united states over the years
Introduction to K-pop K-pop, short for Korean pop music, has been steadily gaining popularity in the United States over the years. With...
Eshy Gazit impact on Kpop and pop
Who is Eshy Gazit? Eshy Gazit is a music industry professional known for his work in the Kpop and pop music scenes. He has collaborated...
Monsta X 2020 Continue to take over the US.
Monsta X released their first english album and a first from a Korean band in general on feb 14, 2020. That is a gesture of love to their...
Monsta X Jingle Ball U.S. 2018
#MusicManager #GramophoneMedia #monstax #Starship #jingleball #iheart #Kiis1027 #USradio #z100 #kiss108 #wild949 #q102
Case Study: My work with BTS Part 1: TV
A lot of you ask me, what was my job exactly as the US partner to BTS/BIG HIT. Its a really great question, since the way I work, I never...
The K-pop Revolution Is Here!
It's a new era in the music business. Listeners get to discover music their own way, less dependent on traditional outlets. Spotify,...
BTS Co-Write 'Best Of Me' With The ChainSmokers.
I had the honor to connect the two great bands, and A&R the song with Big Hit Ent.
